Feel Confident in Your Content

We help your users achieve their goals (and yours!) through data-driven content strategies and intuitive user experiences. Then we help implement sustainable, team-specific workflows.


Stay Focused on What Matters Most – Your Audience

We provide senior-level content strategies for teams solving human problems. If you’re asking any of the questions below, we should book a friendly chat.

Whatever content technology challenges you’re facing, we’ll focus on what matters most to your team (no one-size-fits-almost solutions).

Better still, we’ll make sure your team can actually use these solutions when our project’s done. Your deliverable will feel like it belongs to you – no need to engage us for every update.  

Here's how we show up for teams like yours

Lost Revenue Calculator: The not-so-secret sauce

Quantify how much your revenue leaks are costing you. Then get instant, actionable advice – powered by AI – to hold onto more of your revenue. No opt-in required.

Artboard 18

In-depth Audits: Uncover your most impactful optimizations

Think of our audits as your website's annual health check-up, minus the stethoscope. We delve deep into your tech, messaging, and design to spot the most profitable ways to improve. And you’ll get an actionable roadmap your team can use to achieve those wins.

Content Strategist On-Demand: Critical skills when you need them

Run an angency? Then you know how hard (and expensive) it is to find a good content strategist/UX designer. Skip the expensive recruiting fees and get the flexible, senior-level support your project needs, when you need it.

Quick Fixes: Fast, Hassle-free Improvements

Got a website hiccup? We're your go-to for those “Oh no” moments. Quick, effective, and without the drama.

Experienced in platforms for growing businesses...

...And enterprise

About Common People

Common People founders Mika and Matt

Everyone has some spark, some story to tell. And as you connect with your fellow humans, you’ll both win.

But that momentum can quickly get interrupted by frustrating, boring problems with your site’s platform, workflows, or user experience. (Plugin updates lol.)

That’s why teams serving audiences of all sizes – from hundreds to millions – engage our team at Common People. Our team listens, empathizes, and collaborates with you and your users to ship solutions that actually work. 

From in-depth, data-driven analyses of your current web experience to defining intuitive, sustainable digital experiences, we’ll work alongside your team to tackle your most important challenges. 

Broad Experience, Deep Understanding

We’ve served nonprofits and mission-based organizations across many different industries include healthcare, education, tech, and others. Through it all, we’ve focused on creating experiences that serve the actual humans behind the screen.

CMS migrations, UX journey flows, content strategy audits, site redesigns, brand relaunches, tech consulting… yeah, we’ve done this a lot.

Free 15-minute Consult

If what we’re saying resonates with you, let’s chat. We’ll discuss your project goals and requirements to offer tailored advice. If we’re the right fit to partner together, great! And if not, you’ll still walk away with some value.

Fill out the form, and we’ll be in touch to schedule a call.