You need a person who can both plan it and build it. But these people barely exist.

Matt Lauritz Hall does content strategy and technical implementation, which is an unusual pair to find in one person. Most content strategists hand a specification to someone else and hope. Most developers can build whatever is specified and have no view on whether it should exist.

That combination is why the work tends to arrive as a rescue: a migration that stalled, a CMS that doesn’t work for the people using it after handoff, a publishing process that takes two hours per post. He’s got thirteen years of experience practicing his philosophy that all problems are people problems, and we need to keep the humans as our focus.

Selected work includes consolidating 30,000 URLs across four domains for Intermountain Healthcare, a 9% conversion lift on the Kajabi marketing site, and an AI newsletter workflow built inside a restricted hour budget for the FDA and HHS.

He’s also taught digital marketing and web development at several accredited universities including CalState Long Beach, NYU, Old Dominion, and others through HackerUSA/ThriveDX.