About
You’ve been pitched by the senior people, then handed to a junior the day after you signed.
Not here. It’s a two-person studio, and the people in the pitch are the people who do the work.
Matt does content strategy and technical implementation. Mika does information architecture, content models and delivery. There’s nobody else.
2013
Founded
2
People, both on your project
0
Account managers
The short answer
Common People is a two-person studio, founded in 2013. Matt Hall does content strategy and technical implementation. Mika Hall does information architecture, content models and delivery. There’s nobody else, which means there’s no account manager between you and the person doing the work, and no handoff to a junior after the pitch.
That combination is the thing worth explaining. Most content strategists can’t build the thing they specified. Most developers can build anything and have no view on whether it should exist. The work we get called for sits exactly in that gap: the site is technically fine and nobody can publish anything, or the strategy is sound and the CMS can’t express it.
We’ve done that work inside Intermountain Healthcare, the FDA and HHS, Kajabi, Auction.com and Santa Clara University School of Law, sometimes directly and sometimes subcontracted through an agency.
Why two people is the point
Where it costs you.
- No account layer. The person in the kickoff is the person doing the work. You aren’t sold by a senior team and delivered by a junior one, because there is no junior one.
- No handoff. Nothing gets explained twice, and nothing gets lost between the person who understood it and the person building it.
- The tradeoff, stated plainly: you can’t buy forty hours a week from us. If what you need is volume, a larger shop is genuinely the better answer, and we’ll say so on the call rather than after the contract. We’re the right answer when the problem is hard rather than large.
What we believe
The positions we hold, even when they cost us.
Who we work with
Solo founders through the Fortune 500.
The range is real rather than a brag: the same two people did a weekend microsite for a real estate campaign and a 30,000-URL consolidation across four hospital networks.
Agency partners
The two of us
Who does what.
Close
The fastest way to find out if we fit is to describe the problem.
No form-filling ritual, no discovery call before you know whether we’re in your budget.
Reply in about 4 business hours.