Audits for Charity

Grow your impact, do some good

We help improve your website's design, message, and performance. 100% of the cost goes to charity.

Current charity: The Trevor Project, helping save young LGBTQ+ lives,


Get an in-depth video + written audit show how to optimize your site's performance and have 100% of your fee go to a top-rated charity

It’s a win-win all around! Stop wondering what’s not working, and start moving forward with a clear action plan. 

All performed by a team that actually understands the “why” and “how” of your business!


Are We STILL Doing This Whole "Make Kids Miserable During a Pandemic" Thing?

Life sucks if you’re trying to navigate how to keep your kids safe years into a pandemic while still making ends meet.

But life would suck more if you were a trans middle schooler living in:

  • Arkansas (where an anti-trans bill was recently passed).
  • Or Texas, where the governor ordered state agencies to bring criminal penalties to teachers, doctors, and parents who refuse to turn trans kids into the police (essentially criminalizing allyship)
  • Or Florida, where laws are being passed to even make mentioning sexual identity a crime in the classroom.

Seriously, it’s 2022. Why is this still happening? 

The cruelty is the point

Too many youths already experience bullying and hatred on a daily basis. It’s even harder for LGBTQ kids living in areas where they’re not understood, respected, and loved.

For example, transgender & nonbinary youth who have their pronouns respected by most people in their lives are 50% less likely to attempt suicide. So even little demonstrations of respect and acceptance make a HUGE difference.

Right now, because things are weird, we’re offering a special, low-cost audit and donating all profits to The Trevor Project

How could we use our audits to help people so that we’d (selfishly) feel good and (unselfishly) help people who actually needed it?

We could donate everything we earn from audits to a worthwhile charity.

After a little bit of digging, we found an A+ rated charity that spoke to our hearts. And we made a decision:

We’d offer discounted audits and then donate all proceeds from those audits to charity. So customers would get an amazing audit in exchange for being charitable.

Seems like a win, right?

The Trevor Project is the leading and only accredited national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning (LGBTQ) young people under the age of 25.

Here are just some of the things they do:

  • Provide help to kids in immediate need
  • Educate parents, allies, and the community
  • Provide Resources for LGBTQ youth

And more.

They also have an incredibly high rating on Charity Navigator:

You would pay for this anyway. You might as well help someone while you're at it.

"Ok, what do these audits actually include?"

Our brilliant team is standing by for your 57-point conversion design audit.

We’ll take a look at your site, then prepare a video and written report showing you specific, actionable ways your site can drive more results. This heuristic analysis includes auditing:

Your Site Design

Do your site visuals support your message or distract from it?


Your Site Copy

Does your site copy prepare your users to go on a psychological journey from awareness to conversion?

Your Tech Stack

Are there development issues, such as broken code or unoptimized site elements, driving potential customers away from your brand?

"...So who are you, again?"

We’re Common People Web Design, and we fight for the users.

Our core belief is that the best websites combine the right visuals, the right words, and the right tech to drive measurable results.

We’ve helped companies you’ve heard of (like Intel and Panasonic) develop the right strategic messaging to support their sales.

And we’ve also helped small, hyper-local businesses grow cult followings to build profitable, right-sized businesses.

Photo of Mika and Matt Hall

Mika Hall

Account Services

Matt Hall, MBA

Messaging Strategy
Web Development

Here are some nice things people have said about us:

Most content writers don’t know strategy. Most strategists don’t write copy. And nearly none of them understand design. Matt is the rare curly fry in a box of crinkle cuts that knows all three. And he doesn’t just dabble—he has a deep understanding of them. Matt can find quick fixes in just a matter of minutes that’ll have a dramatic impact on your conversions. Not many people can do that.
Finding a content strategist who understands conversion copy and conversion design is a rare feat. But Matt ticks all the boxes. His wide breadth of experience -- optimizing across a variety of mediums -- gives him a unique ability to quickly see opportunities for growth that others miss, plus the exact strategies to take advantage of them.

Perhaps the easiest way to show you what you get is to watch the sample video below.

Warning: if you watch this sample audit, you’ll want to hire us.

Good stuff, right? When you get your audit, we’ll deliver:

  • A detailed video like the one above
  • A 57-point audit worksheet showing what’s working well and where you can improve
  • A fair cost estimate for what you can expect to pay to fix the issues identified (whether you hire us to do it or not)

Brilliant marketers love
these audits:

Michal Eisikowitz,

Gin Walker, Copy Genie

“Alright, let’s get one of these profitable audits while helping kids learn from home. How do I get started?”

These premium audits usually start at $1000 USD minimum.

But right now, you can get an audit with a donation that’s just $247. (Remember, everything you pay us goes to fund projects on Donors Choose, minus Stripe/PayPal fees.)

It’s the same audit you’d get paying the full price. You’re just helping kids while identifying conversion-stopping problems with your website.

Average turnaround time is one (1) business day, though it may take up to one week if we’re swamped. (You’ll receive an ETA when you purchase your audit.)

Want to donate directly? Email a copy of your donation receipt for at least $247 to, and we’ll give you an audit for free. We don’t care.

“How do I know you’re actually going to donate these funds?”

When the audits are done, we’ll make those available to watch as an info product we can sell. Maybe we’ll call it “Big Bunch O’ Audits,” idk. But there will be a list of audits and respective donations made available to all donors to maintain full transparency.

(And if you donate and don’t want your name or audit published, that’s fine – we’ll anonymize whatever information you want.)

Book Your Audit Now

Fill out this form to book your conversion design audit. Then, and this is important:

Make sure to complete the audience avatar worksheet after payment!

(You’ll see links on both the thank you page and the confirmation email.)

We’ll then email your audit to the email you use below.


Is this a publicity stunt?

No, because we’re not spending $2M on a Big Game ad to tell people how we donated $100k worth of water bottles to Flint, MI. We’re just so tired and trying something productive because it might make us feel better.

Why aren’t you doing audits for $1? Doesn’t every dollar count when it comes to charity?

No, that’s not a smart use of our time. Free audits didn’t feel right because, frankly, we’re beyond that. (We’re experienced professionals, after all.) Amounts that feel small in our industry make a massive difference to the people receiving these donations.

And the information you’ll get in your audit will help you make more sales, helping you make back the cost of the audit if you implement it.

So it only seems right to charge as much as we can so we can donate as much as possible.

What if I just want to donate to The Trevor Project by myself?

Awesome – we encourage it. Go and do it.  So many of the projects feel so small for people in our space, but the funding would mean so much for the people it benefits.