If you’re worried about impostor syndrome, you (by definition) don’t have it. Actual impostors don’t worry about being impostors. They’re just trying to scam. Because to a REAL impostor, the con is literally about life and death.
If you’re a consultant who sometimes works in-house, or a full-time employee who has a side gig, positioning can be hard. But a few years go, I found a way to make both work really well.
If you’re looking to land big clients ASAP, here’s the path I recommend you take to lead to a waterfall of big-name clients.
You can definitely learn a lot of solid info on your own through books and free info online. But I’ve found my career went a lot faster when I was in a community of people who were in the same place as me.
I used to write 3,000-8,000 words per day, sometimes up to 2400+ words per hour. But since shifting from content creation to strategy, my writing speed has decreased dramatically. Here’s what I’m doing as part of my Content Hurricane 2022 strategy to get my daily wordcount back up.
Speaking as an MBA and business owner, your business purchases should always be based on the value they return (ie, “Return on Investment” or ROI as it’s commonly known). Every hire, every tool, every free sticker with purchase should be approached in the way I’m about to share. It’s the for big investments like website redesigns to one-time tools like Screaming Frog (which is an especially good deal).
Democratizing opportunity through technology.
We occasionally write about conversion-focused design (including UX design and conversion copywriting).
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