This week, I attended one of the best workshops I’ve ever seen. It cured my impostor syndrome (something I’ve been thinking about a lot recently). And if you’re a woman working in tech, I’d like to co-sponsor you to take it, too.
If you’re worried about impostor syndrome, you (by definition) don’t have it. Actual impostors don’t worry about being impostors. They’re just trying to scam. Because to a REAL impostor, the con is literally about life and death.
If you’re a consultant who sometimes works in-house, or a full-time employee who has a side gig, positioning can be hard. But a few years go, I found a way to make both work really well.
In the Common People garage, we (Mika and me) finally, finally relaunched our site after blowing it up in December.
If you’re looking to land big clients ASAP, here’s the path I recommend you take to lead to a waterfall of big-name clients.
The words in your Kindle books are just simple text characters. But due to Draconian DRM, it’s a hassle and a half to make those words more accessible. Thank goodness for the Open Source community.
You can definitely learn a lot of solid info on your own through books and free info online. But I’ve found my career went a lot faster when I was in a community of people who were in the same place as me.
Feel like you’re stuck working with clients who don’t respect you? Who treat you poorly and give you mean, abusive feedback? Then you’re experiencing something totally normal in early copywriting careers.
You’re undercharging.
I used to write 3,000-8,000 words per day, sometimes up to 2400+ words per hour. But since shifting from content creation to strategy, my writing speed has decreased dramatically. Here’s what I’m doing as part of my Content Hurricane 2022 strategy to get my daily wordcount back up.
Speaking as an MBA and business owner, your business purchases should always be based on the value they return (ie, “Return on Investment” or ROI as it’s commonly known). Every hire, every tool, every free sticker with purchase should be approached in the way I’m about to share. It’s the for big investments like website redesigns to one-time tools like Screaming Frog (which is an especially good deal).
Democratizing opportunity through technology.
We occasionally write about conversion-focused design (including UX design and conversion copywriting).
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