If you’re looking to land big clients ASAP, here’s the path I recommend you take to lead to a waterfall of big-name clients.
The words in your Kindle books are just simple text characters. But due to Draconian DRM, it’s a hassle and a half to make those words more accessible. Thank goodness for the Open Source community.
You can definitely learn a lot of solid info on your own through books and free info online. But I’ve found my career went a lot faster when I was in a community of people who were in the same place as me.
Feel like you’re stuck working with clients who don’t respect you? Who treat you poorly and give you mean, abusive feedback? Then you’re experiencing something totally normal in early copywriting careers.
You’re undercharging.
I used to write 3,000-8,000 words per day, sometimes up to 2400+ words per hour. But since shifting from content creation to strategy, my writing speed has decreased dramatically. Here’s what I’m doing as part of my Content Hurricane 2022 strategy to get my daily wordcount back up.
Speaking as an MBA and business owner, your business purchases should always be based on the value they return (ie, “Return on Investment” or ROI as it’s commonly known). Every hire, every tool, every free sticker with purchase should be approached in the way I’m about to share. It’s the for big investments like website redesigns to one-time tools like Screaming Frog (which is an especially good deal).
A few years ago, I had the displeasure of seeing very wealthy people (with $100m+ net worths) get scammed. And it wasn’t like the scammer was some particularly smooth dude with an airtight backstory – he was a loser living in a hotel.
We should have known better, but fortunately the actual damage done was relatively low, and I got to learn 3 profitable lessons about landing bigger clients.
Once I learned about this year’s inflation, I realized why even our best year ever felt so stressful. So we’re raising our prices – and you should, too.
Got an AI-powered cold email today for an AI service. It was terrible. 🤖 👎
The copywriting, the personalization, all of it.
Sad thing is that when used right, AI copywriting can enhance outreach in a major way. Here’s how I would rewrite their AI pitch template and why I think it’s an improvement.
Democratizing opportunity through technology.
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