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Business
Matt Hall

What to Do If You Feel Stuck in Your Career

Feel like you’re stuck working with clients who don’t respect you? Who treat you poorly and give you mean, abusive feedback? Then you’re experiencing something totally normal in early copywriting careers.

You’re undercharging.

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Business
Matt Hall

The Smart Way to Justify Business Expenses

Speaking as an MBA and business owner, your business purchases should always be based on the value they return (ie, “Return on Investment” or ROI as it’s commonly known). Every hire, every tool, every free sticker with purchase should be approached in the way I’m about to share. It’s the for big investments like website redesigns to one-time tools like Screaming Frog (which is an especially good deal).

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News
Matt Hall

Kickstart Your 2022 Momentum with Quick Fixes

As my therapist puts it, “the last two years have been hell.” #understatement

We feel that – we couldn’t really even write copy for nearly 15 months due to, like, societal collapse. We’ve turned down a lot of work since March 2020. Sometimes we straight up said, “Not right now, but lemme find you someone.”
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Person in a horse mask
thoughts
Matt Hall

3 Con-man Lessons about Confidence for Client-facing Businesses

A few years ago, I had the displeasure of seeing very wealthy people (with $100m+ net worths) get scammed. And it wasn’t like the scammer was some particularly smooth dude with an airtight backstory – he was a loser living in a hotel.

We should have known better, but fortunately the actual damage done was relatively low, and I got to learn 3 profitable lessons about landing bigger clients.

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Democratizing opportunity through technology.

"The meek shall inherit the earth, but not its mineral rights." – J. Paul Getty, whose children created one of the greatest philanthropic endowments ever as a "screw you" to a bitter miser.

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