💰The 3 Question Formula to Knowing Exactly What You Can Spend on Marketing💰
McKinsey says marketing personalization delivers 5-8x the ROI on marketing spend, lifting sales by 10% or more. So why aren’t more companies doing it? It’s not a tech issue, it’s a people problem. Tech is easy now. The real thing holding companies of any size back from gaining the benefits of personalized messaging… is people.