Sales Don’t Happen During Checkout
“How to I maximize conversions on my sales page?”
A Simple Content Marketing Strategy Framework
How do you execute a conversion-focused content marketing strategy? Here’s the process I’ve used to create successful strategies in the past.
Internal Reviews Got You Down? You May Also Be Missing Out on Testing Opportunities
McKinsey says marketing personalization delivers 5-8x the ROI on marketing spend, lifting sales by 10% or more. So why aren’t more companies doing it? It’s not a tech issue, it’s a people problem. Tech is easy now. The real thing holding companies of any size back from gaining the benefits of personalized messaging… is people.
Want higher revenue-per-customer? Optimize their off-site journey, too.
Many businesses I’ve worked with engaged me to optimize their sites to maximize customer value. But the truth is, boosting revenue per customer means scouring data about what your audience is doing BEFORE and AFTER they visit your site.
Facebook Bans Quizzes. But don’t worry, copywriters & coaches.
After 87 million people had their data used unscrupulously by Cambridge Analytica, Facebook has finally changed its rules to “ban personality quizzes.” Should quiz queen Chanti Zak and her clients like Tarzan Kay be worried?