Want higher revenue-per-customer? Optimize their off-site journey, too.
May 12, 2019
Many businesses I’ve worked with engaged me to optimize their sites to maximize customer value. But the truth is, boosting revenue per customer means scouring data about what your audience is doing BEFORE and AFTER they visit your site.
Facebook Bans Quizzes. But don’t worry, copywriters & coaches.
April 27, 2019
After 87 million people had their data used unscrupulously by Cambridge Analytica, Facebook has finally changed its rules to “ban personality quizzes.” Should quiz queen Chanti Zak and her clients like Tarzan Kay be worried?