A few years ago, I had the displeasure of seeing very wealthy people (with $100m+ net worths) get scammed. And it wasn’t like the scammer was some particularly smooth dude with an airtight backstory – he was a loser living in a hotel.
We should have known better, but fortunately the actual damage done was relatively low, and I got to learn 3 profitable lessons about landing bigger clients.
Got an AI-powered cold email today for an AI service. It was terrible. 🤖 👎
The copywriting, the personalization, all of it.
Sad thing is that when used right, AI copywriting can enhance outreach in a major way. Here’s how I would rewrite their AI pitch template and why I think it’s an improvement.
I’m giddy about today’s message. That’s because it’s something I had to learn the hard way… 7 years into my career.
But once I learned how to leverage it (something I’m still learning tbh), I saw my marketing’s organic reach blow up.
Public school isn’t an efficient way to learn. But it’s a decent place to get socialized and prepare for the “real” world.
So it’s totally natural and good that my kid is already being scammed by authority figures in the first month. (Just like real life!)
Today, we’re talking about a time- and cost-saving trick I learned while working in-house. It’s one we use when building websites for our clients.
Data drives dollars… at least in conversion rate optimization. Yet there are some things we take for granted and don’t even think to find data for.
We’re constantly advocating for real-world website testing. But what if you don’t have access to the full suite of devices and screen sizes? There’s a free tool for that.
I once saw a quote (attributed to generic Rich Dude™) that said, “For the first year of your business, don’t take out any profit. Reinvest all of it back into your business.”
Democratizing opportunity through technology.
We occasionally write about conversion-focused design (including UX design and conversion copywriting).
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