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Business
Matt Lauritz

The Smart Way to Justify Business Expenses

Speaking as an MBA and business owner, your business purchases should always be based on the value they return (ie, “Return on Investment” or ROI as it’s commonly known). Every hire, every tool, every free sticker with purchase should be approached in the way I’m about to share. It’s the for big investments like website redesigns to one-time tools like Screaming Frog (which is an especially good deal).

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News
Matt Lauritz

Kickstart Your 2022 Momentum with Quick Fixes

As my therapist puts it, “the last two years have been hell.” #understatement

We feel that – we couldn’t really even write copy for nearly 15 months due to, like, societal collapse.

We’ve turned down a lot of work since March 2020.

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Person in a horse mask
thoughts
Matt Lauritz

3 Con-man Lessons about Confidence for Client-facing Businesses

A few years ago, I had the displeasure of seeing very wealthy people (with $100m+ net worths) get scammed. And it wasn’t like the scammer was some particularly smooth dude with an airtight backstory – he was a loser living in a hotel.

We should have known better, but fortunately the actual damage done was relatively low, and I got to learn 3 profitable lessons about landing bigger clients.

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thoughts
Matt Lauritz

The Hilarious Scam Targeting My First Grader

Public school isn’t an efficient way to learn. But it’s a decent place to get socialized and prepare for the “real” world.

So it’s totally natural and good that my kid is already being scammed by authority figures in the first month. (Just like real life!)

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