The 3 Question Formula to Knowing Exactly What You Can Spend on Marketing
💰The 3 Question Formula to Knowing Exactly What You Can Spend on Marketing💰
sydneygiven33@gmail.com September 5, 2019 No Comments
Common Ideas
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sydneygiven33@gmail.com August 28, 2019 No Comments
Matt Hall August 26, 2019 No Comments
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A Simple Content Marketing Strategy Framework
How do you execute a conversion-focused content marketing strategy? Here’s the process I’ve used to create successful strategies in the past.
Matt Hall June 3, 2019 No Comments
Internal Reviews Got You Down? You May Also Be Missing Out on Testing Opportunities
McKinsey says marketing personalization delivers 5-8x the ROI on marketing spend, lifting sales by 10% or more. So why aren’t more companies doing it? It’s not a tech issue, it’s a people problem.
Tech is easy now. The real thing holding companies of any size back from gaining the benefits of personalized messaging… is people.
Matt Hall May 13, 2019 No Comments
Want higher revenue-per-customer? Optimize their off-site journey, too.
Many businesses I’ve worked with engaged me to optimize their sites to maximize customer value. But the truth is, boosting revenue per customer means scouring data about what your audience is doing BEFORE and AFTER they visit your site.
Matt Hall May 12, 2019 No Comments
News
Facebook Bans Quizzes. But don’t worry, copywriters & coaches.
After 87 million people had their data used unscrupulously by Cambridge Analytica, Facebook has finally changed its rules to “ban personality quizzes.”
Should quiz queen Chanti Zak and her clients like Tarzan Kay be worried?
Matt Hall April 27, 2019 No Comments
Democratizing opportunity through technology.
"The meek shall inherit the earth, but not its mineral rights." – J. Paul Getty, whose children created one of the greatest philanthropic endowments ever as a last laugh on a bitter miser.