Tiller Digital partners with innovative brands and fast-growing businesses to build and market exceptional digital experiences.
They’re known for their custom web and application development, interactive design, and integrated marketing campaigns.
I don’t think I could do this on my own: call up a customer and ask them these questions, write this beautiful narrative, and display it in a way that would actually garner results.
It’s really hard to do that with your own customers—Case Study Buddy is a team you can trust.
Chantelle Little
Founder, Tiller Digital
Industry
Web & Application Development
Online Marketing
Location
Services Provided
When Chantelle Little, Founder of Tiller Digital, saw how some of her clients in the tech industry were successfully driving sales with case studies, she was excited to try using them for her business.
But as a fast-growing agency with an incredibly busy team, Tiller Digital lacked both the time and the in-house talent to create case studies on their own.
Chantelle had already experienced how hard it can be to get clients to share detailed feedback beyond a typical testimonial. While clients loved sharing glowing reviews, it was difficult to get into the real detail behind the specifics of what made their experience so positive.
In the past, outsourcing to freelance copywriters had meant babysitting the project to drive momentum and keep quality high. Chantelle needed a solution that would take work off her plate—not add more.
That’s when she was referred to Case Study Buddy. After looking at their website, learning about their process, and seeing how frictionless they could make things for everyone involved, she knew she’d found the expert partner she was looking for.
I don’t think I could do this on my own: call up a customer and ask them these questions, write this beautiful narrative, and display it in a way that would actually garner results.
It’s really hard to do that with your own customers—Case Study Buddy is a team you can trust.
As this was Chantelle’s first case study, Case Study Buddy needed to lead the way on formatting and strategy.
Case Study Buddy’s team first interviewed Chantelle to understand how she hoped to use her case studies and which insights were most important to her. They then planned out a series of questions designed to capture that feedback.
After introducing Case Study Buddy to the client, Chantelle’s work was done.
Case Study Buddy arranged the interview and captured everything they needed in less than 45 minutes, all while giving her client the white-glove treatment.
Chantelle received a recording of the interview, giving her access to un filtered insights she never would’ve gotten on her own.
After a quick round of revisions using input from both Chantelle and the client, her first case study was ready in a fraction of the time it would’ve taken in-house or by hiring a lone freelancer.
Seeing Case Study Buddy in action, I was wowed. I could never get this kind of information out of my customers on my own. They have proven to me that they know how to do this.
Chantelle immediately saw what a powerful tool case studies could be. Leads now had a detailed account of how Tiller had solved problems similar to their own.
Tiller’s business development expert, Bruce Renton, reported that using the company’s case studies made his selling process at least twice as effective.
Chantelle noticed a major improvement in the number and quality of leads she was able to convert by including the case study in her pitching process, and noticed how new leads were referencing the case study during consultations.
Even more astonishing, some of Tiller Digital’s partners began sending Tiller’s case studies to people when referring them to Tiller—without even being asked!
Best of all, the valuable feedback collected from the case study helped Chantelle and her team better understand their own strengths and value to their clients. As a result, they’re far better at communicating those strengths and convincing leads they’re the right choice.
When we go meet leads face to face, they often refer to our case studies and we’ve even heard that they’ve passed it to others. Even people who send us referrals are keeping a copy on hand to pass on to folks that they’re referring, because they believe that the case studies will be what convinces the referral referral to pick up the phone and give us a call.
These case studies have definitely paid for themselves. I really love how they emphasize and quantify the results. They’re a great use of our marketing budget.
If you want sales assets your leads can’t ignore, we’ve got a proven process for delivering them.
Democratizing opportunity through technology.