If you’re a consultant who sometimes works in-house, or a full-time employee who has a side gig, positioning can be hard. But a few years go, I found a way to make both work really well.
If you’re looking to land big clients ASAP, here’s the path I recommend you take to lead to a waterfall of big-name clients.
You can definitely learn a lot of solid info on your own through books and free info online. But I’ve found my career went a lot faster when I was in a community of people who were in the same place as me.
Speaking as an MBA and business owner, your business purchases should always be based on the value they return (ie, “Return on Investment” or ROI as it’s commonly known). Every hire, every tool, every free sticker with purchase should be approached in the way I’m about to share. It’s the for big investments like website redesigns to one-time tools like Screaming Frog (which is an especially good deal).
Democratizing opportunity through technology.