As more services differentiate through software-based tools, CINC has an incredible opportunity to stand out through elevating human connections.
Anyone – even those with no direct real estate experience – can build software tools. (In fact, we’ve worked with clients like this.)
But it takes heart, humanity, and experience to truly transform how real estate professionals succeed.
This is where CINC excels at empowering its customers.
More than a tool or service, your brand represents how modern tech unlocks new levels of productivity, performance, and connection.
So how do you tell this story in a memorable way… especially considering how crowded the real estate professional services space is?
That’s where we come in.
Teaming with the Webstacks design and dev team, the Common People copywriting team will take a data-driven approach to crafting your story.
In this proposal, we’ll detail how Common People will:
Our purpose: to drive new business for CINC’s platform, events, and other initiatives.
We’re a lean web studio specializing in building focused, conversion-designed websites.
Every project begins by asking, “What are your goals?”
Then we design an experience that leads visitor segments through the messaging they need to see in order to understand how your brand benefits them.
Your message is more than words – it’s also the visual design and technical experience contributing to how you tell your brand story.
Each design decision – from color palettes to website style down to microcopy and layout – is made with your business’s bottom line in mind.
But that doesn’t mean we sacrifice form for function. Instead, we believe the highest performing websites combine data-driven decision-making with art. This leaves visitors delighted… and creates an experience they’re more likely to share, thus amplifying your brand’s reach through the network effect.
Rather than following traditional agency models, Common People assembles teams on a project basis. This means you get the best-fit copywriters, researchers, and other creative professionals for your unique needs.
Co-founder of Common People Web Design and jack of all trades, Matt has been building websites since the days of dial-up.
In addition to being a seasoned WordPress expert, he’s also a senior conversion copywriter and pretty decent web designer, giving him a unique eye for what works on the web (and why).
Matt knows your website project is an investment into your business, so he works hard to ensure you’ll get a positive ROI.
With broad experience working with clients like Kajabi, Auction.com, Intel, Panasonic, Feedly, Spotio, and many other tech, SaaS, and startup brands, Matt’s able to craft messaging that resonates with your ideal customers.
Killer copy – words that connect with hearts and convert into sales – comes straight from your clients’ mouths.
Melissa has worked with over 80 clients to help them achive measurable sales growth.
She specializes in conducting customer research interviews that identify *exactly* what audiences need to hear to take the next step in working with you.
Then she draws actionable, smart insights from these research sessions that helps guide copy toward success.
Killer copy – words that connect with hearts and convert into sales – comes straight from your clients’ mouths.
Melissa has worked with over 80 clients to help them achive measurable sales growth.
She specializes in conducting customer research interviews that identify *exactly* what audiences need to hear to take the next step in working with you.
Then she draws actionable, smart insights from these research sessions that helps guide copy toward success.
There’s no one better at voice guides than Justin Blackman, the Brand Ventriloquist®. He’s created voice guides for online marketing experts like Amy Porterfield, Stu McLaren, Ry Schwartz, and so many other personality-driven brands. There’s no one I’d trust more to do a deep analysis of Dr. Frank’s voice, then create a guide the marketing team can use to develop new assets that sound and feel “right”.
(All without needing to pull Brady away from the most profitable, high-value exercises he’s doing for the business!)
Mikli is a world-class funnel automation and implementation expert. Her superpower is leveraging tech to save time, streamline processes, and build audience trust.
With Mikli, you can stop being the bottleneck! Everything just flows: emails sent and folders created at the touch of a button. Info you need in one place.
You’ll also have the time and bandwidth for the stuff you’re good at! Stop putting out tech fires. No more fiddling around in the backend, panicking every time something breaks, or scrambling to put together new offers. Stuff just works.
Here’s what your project team members have worked on recently.
A leading outside sales solution, Spotio had grown as a company and wanted a refreshed brand identity to go with it. It needed to update how it told its story to both new potential users and existing customers who might not be aware of all its cool new features.
(It costs 7 times less to retain an existing customer, after all.)
We worked closely with the Spotio team to help bring their conversion-focused reimagining of the marketing site to life. This included:
This resulted in a gorgeous, conversion-focused new site that internal and external stakeholders love.
An all-in-one business platform for online businesses, Kajabi had grown significantly in both user base and feature set. It needed to establish itself as the clear leader in an increasingly crowded space, retaining existing users while attracting new customers.
Matt led messaging and collaborated with designers and developers to craft a conversion-focused reimagining of Kajabi’s marketing site. This included:
The result? A conversion rate lift of more than 30% over baseline.
This fueled incredible growth through 2020, helping Kajabi secure a $550 Million funding round and $2 Billion valuation – less than 2 years after receiving its first funding round.
A startup serving educators and parents, Because Learning engaged us to help improve their messaging during a rebrand.
After an initial audit, it was clear the website’s framework – Ruby on Rails – was optimal for their team’s needs.
(We can’t all be developers, after all.)
During this project, we designed and built a new WordPress-based website to reflect their updated branding. We also applied the same design language and updated messaging throughout their network of sites – including a Shopify store and a custom lesson portal.
Now, instead of the site being attractive but low-converting, it led users on a clear journey through the Because Learning site, communicating the vibrant fun and value of the brand along the way.
The result? Because Learning was able to secure key partnerships with educational institutions across the world. The company now serves educators in 400 schools across 30 countries. It also ran a successful crowdfunding campaign that exceeded funding goals by 400%.
A tech-focused law program, Santa Clara Law is based in Silicon Valley and home to nationally-recognized legal clinics including the Entrepreneur’s Law Clinic and the High Tech Law Institute. Anticipating a drop in applications due to national trends, Matt was engaged to develop a conversion-focused journey through a refreshed website design. This included:
With Matt’s work, the school was able to not only meet but exceed admissions expectations by nearly 9%. Additional projects later included developing a conversion-focused microsite that helped secure over $25MM in funds raised.
To achieve its true potential, every personality-based business needs to scale beyond its founder. Yet maintaining a consistent voice, message, and tone becomes more challenging as the business grows. Frankly, it’s not a high dollar-productive use of the founder’s time to continue reviewing each marketing asset as strategies scale.
That’s why leading personality-driven brand marketers like Dan Kennedy, Frank Kern, Stu McLaren, and others use tools like voice guides and messaging maps to coordinate team efforts.
Here’s what the voice guide delivers:
Recommendation: create a standard Voice Guide that includes the following elements:
Once this is done, we’ll design a system to create, review, and publish new marketing assets that capture Brady’s voice without him needing to be actively involved.
Cost: $6000
Turnaround: 3 weeks
Without a clear view of the conversion journey, finding optimization opportunities is little more than a guessing game. But the value-added step of auditing and mapping existing marketing funnels helps provide crystal-clear insights into what’s working – and what we might be able to improve.
And yes – with over 300(!) funnels, thousands of emails, and many other marketing assets created by a variety of teams, an audit would answer:
By answering these questions, we’ll have clarity into how to prioritize revisions, asset creation, and other next steps.
Cost: $2500
Turnaround: 2 weeks
With objectives 1 and 2 complete, we’ll have a strong foundation to improve existing marketing assets. This lets us be resource effective while eliminating issues (like copy that’s too sales-y). This process includes:
Cost: Dependent on the amount of revision needed, est. $7500
Turnaround: Estimated 5-6 weeks
While we’re working on improving our scalable foundation with objectives 1-3, we can work with Alicia to lock in marketing strategies to drive DDOS event attendance.
[to complete with Alicia.]
Cost: Dependent on amount of work needed, est. $2500
Turnaround: Ongoing between now and the event
*Timeframe assumes feedback and required information is delivered in a timely manner. All prices in USD.
25% payment due upon project commencement. Additional 25% payments due every two weeks until project fee is paid in full.
If everything sounds good, just hit the “Let’s get started!” button.
You’ll be taken to a statement of work you can sign. Once the Common People team has that, we’ll send an invoice for the 25% deposit.
We’ll also send over a calendar scheduling link so your team can book an onboarding call to map out our TBD items.
Thanks for taking the time to review this proposal. We’re excited to build the high-performing, elevated brand site that will help accelerate CINC’s growth.
Sincerely,
Matt Hall, MBA
Co-Founder, Common People Web Design
PS: Don’t forget to hit the big red button above when you’re ready to begin!
Democratizing opportunity through technology.