For Enterprise
Enterprise Content Strategy That Starts With the People, Not the Platform
Complex content. Multiple stakeholders. Legacy systems. We’ve worked with Fortune 500 companies to design and implement content strategies that work at scale. The difference: we talk to the humans doing the work before we touch the technology. Strategy that ships, not just documents.
Trusted by Enterprise Organizations
Wells Fargo | Cisco | Healthcare | Education
The Real Challenge
Enterprise Content Challenges Are Always People Challenges
The technology is complex, yes. But the real challenges? They’re human. Competing priorities. Teams who’ve been burned by consultants. Knowledge trapped in people’s heads. Systems designed for the org chart, not for the people doing the work.
Multiple stakeholders with competing priorities
Legal wants compliance. Marketing wants conversions. IT wants stability. You need someone who can sit in a room with all of them and find the actual problem underneath the politics–not just document what each department says they want.
Legacy systems that are really legacy workflows
Your CMS is 10 years old, sure. But the bigger problem is that your team’s workflows grew around the system’s limitations. Migration isn’t just a technical project–it’s a people project. The humans need to change how they work, not just what tool they use.
Content at scale = coordination problems
Thousands of pages. Dozens of content creators. No consistency. The root cause isn’t missing guidelines–it’s that the people creating content don’t have systems designed for how they actually work.
Strategy docs that never get implemented
You’ve paid consultants to create beautiful strategy decks. They sit on shelves. Why? Because the consultants talked to leadership but not to the editors, the coordinators, the people who’d have to execute the strategy every day.
Our Services
How We Work With Enterprise Organizations
Content Strategy & IA
Information architecture, content modeling, and governance designed around how your people actually create and manage content.
- Content audits and gap analysis
- Information architecture design
- Content modeling and taxonomy
- Governance frameworks built with your teams
- Multi-site content strategy
Migration Strategy
Strategic planning and execution for complex content migrations–starting with the humans who’ll have to learn the new system.
- Platform evaluation and selection
- Migration roadmap and planning
- Content mapping and transformation
- Team readiness assessment
- Risk mitigation strategies
UX Content & Microcopy
User-focused content design for complex applications and systems. Every word tested against: does this help the human using it do what they came to do?
- UX content strategy
- Interface content and microcopy
- Voice and tone guidelines
- Content templates and patterns
- User testing and iteration
Starting at $15,000
Project-based engagements. Custom proposals based on scope and complexity.
Credentials
Enterprise Experience
13+
Years of enterprise content strategy experience
Fortune 500
Clients including Wells Fargo, Cisco, healthcare systems
MLIS
Information systems expertise–designing for how humans organize and find information
People + Technical
We talk to the humans first, then design the systems
Why Common People
Why Enterprise Organizations Choose Us
We Start With the People Doing the Work
Before we design a single system, we talk to the editors, coordinators, content managers. This is why our strategies actually get implemented–they’re designed for the people who have to execute them.
Information Systems Expertise
Mika holds an MLIS and brings deep expertise in information architecture, taxonomy, and content systems. She designs for how humans actually organize and retrieve information.
Strategy That Ships
We don’t just create strategy documents. We can implement. This means our strategies are grounded in what’s actually possible. Strategy that sits on a shelf isn’t strategy–it’s a PDF.
We Build Organizational Capability
Our goal isn’t an ongoing consulting engagement that never ends. It’s to build your team’s capability so they can sustain what we create. When we leave, your organization should be stronger.
Boutique Flexibility
We’re small enough to be agile and responsive. No enterprise overhead or bureaucracy. Senior attention at reasonable rates–and people who actually care about your team’s success.
“We’ve worked with big consulting firms before. They deliver impressive decks and then disappear. Common People was different from day one–they spent the first two weeks talking to our content team, not our executives. The strategy they designed actually worked because it was built around how our people actually operate.”
— Michael R.
VP Digital Strategy, Fortune 500 Financial Services
Ready to Build Content Strategy Around Your People?
Schedule an initial consultation. We’ll start by asking about your team–who creates content, who manages it, who’s frustrated, who’s been ignored. Then we’ll share relevant experience and determine if we’re a fit.