For Growing Companies
Technical Partnership That Makes Your Content Team Stronger
What worked when you were 5 people doesn’t work at 15. Your content team is ready to move fast—but your tech setup is holding them back. Get senior-level technical support that removes bottlenecks and builds your team’s capability, not their dependency.
50-150
Employee sweet spot
3-10
Person content teams
13+
Years experience
The Real Problem
Growth Creates People Problems That Look Like Tech Problems
You’re scaling. That’s great. But the real bottleneck isn’t the technology—it’s what the technology is doing to your people. Your content team is frustrated, your marketers are playing tech support, and everyone’s working around broken systems instead of through them.
“IT says they’re too busy for marketing requests”
You need a simple form added. IT has you on a 3-week roadmap. The real problem isn’t IT’s priorities—it’s that your marketing team doesn’t have the tools or knowledge to handle routine changes themselves.
“We’re publishing more but it’s getting slower”
What used to take 30 minutes now takes 2 hours. Nobody’s asked your editors what’s actually slowing them down—they just added more process on top of broken workflows.
“Our agency disappeared after launch”
They built your site and moved on. Worse, they built it in a way that only they could maintain. Your team is stuck dependent on people who aren’t there anymore.
“We’re not quite ready to hire a full-time developer”
A $70k+ salary for 15 hours of actual work per month? The math doesn’t work. What you need is someone who handles the technical work now—and helps your team take on more of it themselves as they grow.
How It Works
How the Partnership Works
Keep It Running
The baseline stuff that has to work—maintained proactively so your team never thinks about it.
- Website maintenance and updates
- Performance optimization
- Plugin/platform updates
- Bug fixes and troubleshooting
- Uptime monitoring
Ship Faster (And Build Your Team’s Capability)
Remove the bottlenecks slowing your team down—and help them handle more on their own.
- CMS optimization for how your editors actually work
- Template creation your team can use without a developer
- Integration setup with documentation your team can reference
- Form and landing page builds—plus training
- Publishing process improvements designed with your editors
Think Ahead
Proactive improvements and honest advice about what’s coming.
- Monthly content operations check-ins
- Tech stack recommendations (including when NOT to add tools)
- Workflow optimization based on how your team actually works
- Scaling roadmap planning
- Priority response when things break
Pricing
Ongoing Technical Partnership
Three tiers based on your content velocity and team size. Most growing companies start at Professional.
Professional Tier
$3,500/month
20 hours/month | Most popular for growing teams
Perfect for content teams publishing 3-5 times per week with 5-7 people creating content. Includes strategic partnership, team capability-building, and proactive optimization.
Also available: Starter ($2,000/mo, 12 hours) and Growth ($6,000/mo, 35 hours)
Why Common People
Why Growing Companies Choose Us
We Start With Your People, Not Your Tech Stack
Before we touch a single plugin, we talk to the humans who use your systems every day. Your editors, your marketers, your content managers. They know where the real friction is.
Senior-Level Expertise That Builds Your Team Up
You work directly with Matt (13+ years, $300k track record) and Mika (MLIS, information systems expert). Our goal isn’t to be indispensable. It’s to make your team more capable over time.
Transparent, Predictable Pricing
You know what it costs every month. No surprise bills. No scope creep. If you need more hours, you upgrade tiers. Simple.
We Grow With You—And We’re Honest About When to Move On
Start at Starter, scale to Professional, eventually move to Growth tier. Or graduate to hiring full-time when you’re ready. We’ll tell you when it makes sense to bring someone in-house.
“We went from waiting 3 weeks for IT to add a form to having it live in 2 days. But the best part? Common People showed our marketing coordinator how to build basic landing pages herself. Now she handles the routine stuff and we only call them for the complex work.”
— David K.
Director of Marketing, B2B SaaS Company
Ready to Build a Content Team That Doesn’t Need to Wait on Anyone?
Book a free 30-minute discovery call. We’ll start by asking about your people—who does what, where they get stuck, what frustrates them. Then we’ll tell you honestly what we see and whether we’re a fit.