Introducing A New Kind Of Support For Your Business – One Designed Around Your Real Needs – That Will Help You Finally Break Through In The Most Impactful Ways

This new service is a little bit of everything you need to scale, but always strategic.

Every coach, copywriter, and consultant scaling from $80-100k/year to $200k and beyond runs into these same walls.

You’re spending so much time doing high-paid client work that you don’t have the energy/time/resources to run the other parts of your business.

So you end up in a cycle where you’re simply maxed out… even though you can see what life could be like if you had the right help.

The truth is, it’s not hard to scale your business once you’ve figured it out… but it takes systems and help you don’t currently have.

And it’s hard to find the right support:

  • VAs are good at following clear instructions, but they often lack the strategic “why” behind your business
  • Developers can optimize your tech, but so few understand that your site needs to be used and updated by real humans… not other developers
  • Graphic designers can bring incredible visuals to your brand, but most of them don’t understand the conversion journey your audience is on
  • Copywriters can capture your voice and ideas, but they’re word workers who don’t often combine layout and visuals with their copy

…and each of these is difficult to find, hire, and train.

“Can’t someone just tell me how to make this work better?”

Tell me if any of the problems below sound like yours:

  • You know the extra steps you should be taking to scale your business… but after finding (and completing) client work to pay the bills, you don’t any more time to give
  • When you think about all the work of finding, hiring, and training a VA, you’d rather just do it yourself this time… even though you know you need help
  • Or you’ve waited so long to hire help, you’re already overwhelmed… and can’t afford to distract yourself with something that might not work
  • You post on social and send newsletters to grow your authority… but you’re doing it in a haphazard, unstrategic way (and not seeing any results)
  • You’re struggling with tech problems and don’t know who to ask… and hiring a developer just seems like a lot of effort that might not work
  • You see “successful” leaders in your space and think “I could do that too if I had their team” (but you don’t have their team, and you’re not sure what the first step is to get there)
  • The work you get from your VAs is “technically” correct… but it’s lacking a strategic awareness that you frankly need to feel comfortable
  • You’re spending too much time on less-than-ideal client work instead of working exclusively with perfect-fit clients (and you’re not sure what the next step is to fix this)
  • You’re not creating enough content to join your peers as emerging leaders in your space
  • You’ve taken coaching program after coaching program, and now it’s time to implement – you have too many ideas anyway – but you’re frustrated and overwhelmed at what to do

Let’s get you from
“I know what I should do, but I don't have the time”
to
“I’m thriving by focusing on what I do best”

The most important thing you need to do to grow your business is implement.

You’re smart enough – otherwise, you wouldn’t be reading this.

You’ve got a solid offering and the right skills – otherwise, you wouldn’t have any clients or hit your current revenue.

What you’re missing is the ability to take the right action, consistently, to unlock your growth.

This new services solves your most important scaling problems, letting you focus on your superpower.

With Every Day Action Strategy, you’ll have the structure, support, and focus you need to finally scale

Imagine if you had the kind of clear, “I know exactly what to do today” focus around a unified strategy for your business.

And imagine if your entire team understood that strategy – and had the frameworks needed to execute it without micromanaging.

Imagine if your tech just worked.

Imagine if someone else could handle sourcing and training your VAs so you didn’t have to.

Imagine if you had a trusted advisor to talk about your business with – on demand – who could help you know which ideas to focus on now, and which ones to save for later

Imagine finally breaking through your business walls in a way that feels authentic and tailored to you and your business.

Think you’d be able to hit your income goals?

I know you could.

I’ve seen the data, and it tells a clear story about what you need to do to finally hit new income levels

I’ve been the “dude behind the dude” for marketing campaigns big and small… from zero budget to $25M+ budgets… and I’ve been able to learn from some of the world’s most successful business leaders.

  • Like the time I helped a home-based business grow from $3,000/mo in revenue to $39,000/mo in revenue… all in just 9 months.
  • Or that time my messaging helped close $25M in new business just weeks after starting work with a marketing agency.
  • Or when I was the lead copywriter at an all-in-one course platform that grew from $50M to a $2B valuation after a year of running my homepage copy control.

For that last one, I spent dozens of hours interviewing the top course creators, coaches, and teachers on the platform… analyzing the data… scouring to see what the most successful businesses had in common.

I discovered two key findings that transformed how I thought about business.

First: what made a business successful… what helped a creator hit beyond six figures… wasn’t their branding, nor their design, nor the quality of their copy.

It was one simple thing: showing up consistently. 

Taking action.

Following a strategy, and sticking to it.

Some courses were based around seemingly silly ideas, like a Texas BBQ course, knitting, or foraging for mushrooms. Others were more serious – I was shocked by how many six-figure communities there were for military spouses, or providing life coaching, or just being a place to find support.

The second finding was something the data analyst and I uncovered. We looked at the user data for every course – yes, tens of thousands of them, compiled together using machine learning.

And what we discovered was that every customer tended to “peak” at one of several levels.

  • Some would only hit $1,000 in lifetime sales
  • Some would hit $10,000 in lifetime sales
  • And some would go all the way to $1 million+ in sales

Here’s the wild thing: it took each business the same amount of time from signup to hit their final revenue tier.

I can’t share specific numbers. But for the sake of example, let’s say it took 500 days on average for a business to reach their final revenue tier.

So that means:

  • It would take a user who only made $1000 500 days to hit that benchmark
  • It would also take a user who hit $10,000 the same 500 days to reach their final tier
  • And those making $1M? Yep, 500 days

This finding showed the difference between someone who only made $1000 and who made literally 1000x that WASN’T time… it was action.

Taking action was the one thing every successful business had in common. Instead of spending too much time overpreparing, overplanning, and being overwhelmed, they took small, measurable actions.

The result? Incredible success for some. Less than incredible success for others. (Remember this – it’ll be important soon.)

“Why are you sharing all this data about what makes online businesses successful?”

Because it’s proof that the most important thing you need to do to grow your business is implement.

You’re smart enough – otherwise, you wouldn’t be reading this.

You’ve got a solid offering and the right skills – otherwise, you wouldn’t have any clients or hit your current revenue.

What you’re missing is the ability to implement.

So that’s what I’m solving with this new service.

Here's what you get

5 2 Spots Left

Audience & offer audit

At the beginning of our engagement, we’ll go through some exercises to analyze how well your marketing efforts have been going. To truly understand – with data – what your best clients look like and how you can go after more of them.

Then I’ll walk you through exercises you can do two get even more insights from your perfect customers that will lead to more business.

At the end of this exercise, you’ll have more clarity about how to tailor your offers so they attract your perfect clients – and at a rate that’ll make you excited.

Monthly strategic planning

Every month, you and I will sit down and make a coherent marketing strategy for the next month. You’ll have two or three simple activities for every workday, synced to your task manager/to-do list/calendar app of choice.

Some things we’ll cover in these strategy planning sessions:

  • Who you’re trying to reach and where they hang out online
  • Which channels are the most effective to use
  • Which conversion rate experiments you could run to grow sales
  • Which upcoming promotional opportunities you could leverage (like podcast opportunities, newsletter broadcasts, etc.)
  • When to post and on which channels
  • How to break down tasks so you make forward progress in a way that actually feels sustainable and doable – not just some impossible list of tasks you’ll “get to tomorrow”

The result is a personal brand that feels like it knows what it’s doing (because it does).

So your audience knows, likes, and trusts you more – leading to more sales.

Then I’ll walk you through exercises you can do two get even more insights from your perfect customers that will lead to more business.

At the end of this exercise, you’ll have more clarity about how to tailor your offers so they attract your perfect clients – and at a rate that’ll make you excited.

Consulting on demand

Gave a question? Want to talk through an idea? Not sure what the best approach for you is? You can send us a Voxer or iMessage to get clarity when you need it.

Implementation assistance

One of the biggest barriers between treating time for money and growing a business that skills while you sleep is hiring. Hiring sucks. And especially hiring a VA is awful. Do you go to Upwork? Go to LinkedIn? Ask your network?

Don’t worry – we’ll take care of this. If you need an assistant, we’ll find one that fits your business. And if they’re not effective, we’ll find someone else.

If you need a team who can create your newsletter/social/website content, we can do this, too, at a preferred client rate.

(And we’ll do it with a two-week lead time so you have plenty of time to review and revise before anything goes live. That way, everything that goes live under your personal brand still sounds and feels like “you”.)

Tech assistance and support

If your tech isn’t working, it’s expensive to hire a developer just to take a look at it.

But with this service, looking into your tech issues comes at no additional cost.

  • Need to pick a new website platform?
  • Wondering which email service provider to use?
  • Frustrated that forms aren’t working on your website?

We’ll take a look at no additional cost. If it’s simple, we’ll just fix it. And if it’s complicated, we’ll give you a preferred rate on any development, design, or copywriting tasks that may be required.

It’s a one stop shop to source everything you need designed to help you grow past being a solopreneur to becoming a personal brand that scales.

This is designed for long-term growth – but you’ll get short-term wins, too

Sometimes, it’ll take a little bit to find what “clicks” for your business.

But it’s worth the journey. Here’s usually how I’ve seen this go with my clients:

  1. During the initial onboarding, we identify some profitable low-hanging-fruit opportunities to win new business from existing clients (that means cash in the door, usually quickly).
  2. Then, during the process of refining and clarifying your offers, we’ll find additional revenue opportunities based on what you’re learning during user research interviews.
  3. Finally, during the long-term optimization, we’ll find the right combination of channels, messaging, and timing to maximize a steady stream of new perfect-fit clients.

We are going to continuously work on your business, optimize your marketing, and help you get more revenue.

And we’ll build the systems and provide the help you need to achieve this.

 

Some things we might work on together include:

  • Email newsletter topics, strategy and send time optimization
  • Website conversion rate optimization experiments
  • Customer research and offer creation
  • Sourcing the right virtual assistant, social media team or other team member
  • Optimizing your website for low time, for fixing other tech issues
  • Setting up your systems so that you can focus on doing the work instead of your broken website

Again, this is an offering for those who are done preparing and ready to implement. Ready for a clear, actionable strategy where they have someone else not just telling them what they can do, by generating the task list with them – and then holding them accountable for it.

My goal is that your business eventually grows so much, your smartest move is to fire us (because you’re ready for a full-time, in-house marketer)

This may take six months, this may take a year, or just make it three or four years. Maybe your business doesn’t need to grow to seven figures, and you’re comfortable with a lean, ~$300k one-employee business.

It’s all based around what you actually need to grow and hit YOUR goals.

No fluff, just clarity and action.

“So how are you going to help me go from $80,000-$100,000 per year to $200,000 a year or beyond?”

Here’s how this works.

  1. First things first, you submit your deposit and agree to the terms and conditions. (There are no refunds for work completed, but we’re reasonable about working with you to make sure you’re happy.)
  2. Then we have a kickoff call. If we’re a good fit, we’ll use this time to coordinate the onboarding, get a download about your business, your audience, etc. – everything we might need to know to implement the best strategy for you.
  3. And if we’re not a good fit, you’ll get a full refund right there. Easy Peasy.

If you’re serious about growing past your current blocks… finally getting to the point where you can scale your income… and hitting new revenue levels… then this could be for you.

Growing past your current blocks requires a different approach to your business. What got you to your current level of success isn’t what’s going to get you to $200k and beyond.

To recap, what do I get, and what’s my monthly investment?

During your first month, we’ll go through a business audit and strategy process that will help guide the rest of our work. This includes:

  • Your perfect client analysis where we’ll quantify which of your clients are your best ones – even ones you may not have realized were such a good fit
  • Your perfect offer development where we’ll figure out the offer you need to make this audience for this stage in your business

Each month, you’ll get the following:

  • Action items for every workday so you don’t have to sit at your computer and wonder what to do today (synced to your calendar of choice)
  • On-demand strategy, tech, and operations advising so you always have someone to turn to when you have a question of any kind
  • Assistance sourcing the solutions your business needs – let our vast network of qualified, conversion-focused VAs, developers, designers, and copywriters make us a “one stop shop” for any solution you need
  • Implementation at a preferred client rate so that you can have the Common People team manage your email newsletter, or social media, or website redesign in a way that feels seamless, easy, and within your budget

This will cost $2000 per month after the beta.

But the beta price for this is less than half that… only $1000/month for three months.

After our first quarter, we’ll re-evaluate what’s working well and if we want to continue.

Note that the rate may increase in the future. But if you get started during the beta, you’ll lock in a discount on any future price increases.

Ready to get started? Click the button, complete the checkout, and book your onboarding call.

FAQs

Who is this for?

This service is for coaches, copywriters, and consultants who are earning around $80k–$100k/year but feel stuck at what to do next.

You don’t need more motivational coaching or new ideas. You need support implementing and optimizing the ideas that are already working in your business.

“But I thought Common People was all about writing copy/building websites? What’s with the shift to strategy?”

We’ve always been about solving the real PROBLEMS holding our clients’ businesses back. This usually meant solving messaging problems around copy, design, and tech.

But now, we’re trying to get at the root of those problems. Through our strategy-first approach, we’re able to identify and solve what’s truly preventing your business from scaling. And often, these challenges are around the limits of being a human.

So now we’re explicitly focused on solving human problems.

Nothing has really changed – we’re just shifting our focus to solving human problems behind the business instead of just the deliverables.

So are you a fractional CMO or OBM or VA or Coach or Content Strategist or…?

I’m a problem solver. Not sure what label to use, but here’s the summary: My job is empowering you to grow your business in the most impactful ways.

That may mean helping schedule your content or improving your editorial calendar so your VAs actually produce something you feel comfortable sharing.

Or it may mean guiding you through customer interviews so you can craft a perfectly-tailored offer.

With my background in copy, design, tech, and strategy, I’ve got the experience and knowledge to know what we need to do. And with my network of VAs, developers, copywriters, designers, etc…. I’ve got the resources to find the solutions, too.

What guarantees do you offer?

I can’t guarantee results. But I can guarantee that I’ll do everything I can to make sure you have the right systems, plans of action, and support to succeed.

I also guarantee delivery of your specific monthly deliverables (listed above).

Do you offer refunds?

Since this is based on providing you with a strategy and action items to grow your business, there are no refunds after you receive your monthly deliverables.

Life happens, and we’re all human. If something weird comes up, we’ll talk about it and figure out the best way forward.

How long is this commitment for?

This beta requires a 3-month commitment. Again, if life happens, let’s chat. But it’ll take at least 90 days to implement the systemic shifts your business needs to make, then optimize those systems.

After the first 3 months, we can renew on a month-by-month basis or on a longer-term basis for a discount.

Can I pay in full to get a discount?

You sure can. We offer a 10% pay-in-full discount upfront. This reduces your 3 month cost from $3,000 to $2700 – not bad for an entire quarter of strategy guidance and support. Email me if you’d like to pay-in-full.

What if I have other questions?

No problemo – just email matt@commonpeople.co with your questions.