“How to I maximize conversions on my sales page?”
When we’re trying to maximize sales, it’s tempting to focus on optimizing a single page.
How does the checkout form look? Is the button the right color? Should we add a security certificate?
In most cases, these are the wrong questions.
Case in point: Chris Orzechowski’s offer page. It’s sparse at best. Anyone stumbling across this page wouldn’t be converted into a customer at all.
But that’s the point.
The real selling happens…
? in emails…
? in value-driven content…
? in building relationships.
This means your relationship with your customers matters more than on-page optimization.
So where should you spend your time? Testing product/market fit. Optimizing core messaging. Putting content in front of your audience and seeing whether they respond.
Here’s the link to the landing page if you’re interested: https://portal.theemailcopywriter.com/offers/onBYwZxu/checkout