Stop Configuring.
Start Shipping.
The 60-minute workshop that shows content teams exactly which AI tool to use for what, so you stop burning 26 hours a week (and miss out on nearly $166,000 a year) with the wrong setup.
“You’ve kind of blown my mind in a few ways. Now I’m actually really excited.”– Attendee, V1 Session
Not sure if it’s for you?
Take the quiz below! Instant result, no signup required
How’s your AI workflow right now?
Click the option that fits you:
What’s your main AI use case?
What frustrates you most?
What Attendees Said After 60 Minutes
“Super practical and really helpful. I actually feel like I have a game plan for my specific workflows.”
“Totally been under-utilizing that. This whole thing was worth it.”
“It's really helpful just to see someone walking through it live – you can spark your own ideas.”
“If reviewing AI output takes as long as doing the work myself, what’s the point?”
– Everyone who tried LLMs at some point
You've tried ChatGPT. Built a Custom GPT or two. Maybe poked around with Claude Projects. You're still copying and pasting the same prompts. Still spending more time configuring than actually creating.
You watched the tutorial. Followed the steps. Got OK results… that took just as long to review and fix as doing it yourself.
The tool isn’t broken. Nobody taught you when to use which one – or why it matters.
Here's what's actually happening
You’re not doing AI wrong.
You're doing it without a system.
Here's what that looks like in practice. (You've probably hit more than one of these.)
We Ran the Math
Bad AI Is Costing You More Than You Think
Most people have no idea they're paying it, because the costs show up as frustration and overtime, not as a line item.
Re-explaining client context instead of working from configured projects
$13k
Per year, at a conservative $100/hr rate.
Hours manually correcting inconsistent output a proper setup would fix
$34.7k
Per year. Work you could be billing at a higher rate.
Time managing, debugging, and troubleshooting AI setups
$65k+
5+ hours a week… every week, every year.
Total Cost of AI Without a System
~$166,000
The problem isn't that AI doesn't work. It's that inconsistency has a real dollar cost, and you can't fix what you can't see.
*Cost expressed in In realized expenses (software, token usage) and opportunities. Conservative estimate at $100/hr. Teams with higher content volume trend significantly higher.
The Framework
In 60 minutes, you’ll know exactly which tool to use, every time.
This isn’t another “intro to AI” webinar. No theory. No slides full of definitions. You’ll watch a live build, and more importantly, understand why each tool exists and when it’s the wrong choice.
1
The 5-Question Decision Framework
Answer these before you touch any tool, and the right choice becomes obvious. These are the questions nobody’s been asking, and the reason most people keep picking the wrong tool for the job.
2
Live Builds of All Three Tools
Watch a Custom GPT, a Skill, and a Project get built in real time. See exactly how fast it goes when you know what you’re doing, and why you’re doing it.
3
Names for the Problems Costing You Hours
The Setup Trap. The Context Window Death Spiral. The Rebuild Cycle. Once you can name them, you can stop falling into them. Naming the problem is the first step to solving it.
4
A Chaining Strategy for Real Workflows
How to connect tools so each step gets fresh context. We build a live weekly newsletter automation, the kind of thing you can take and adapt to your own workflow the same week.
5
The Content Architecture Connection
Why most AI problems are actually content operations problems in disguise. If your team is hitting walls with AI output, there’s usually a structural reason, and we’ll show you what to look for.
Register Now
Ready to stop re-explaining yourself to AI?
60 minutes. Free for live attendees. We'll sell the recording after; this is the only way to get it without paying.
March 2, 2026 • 8am Pacific • 60 Min • Q&A
Improved v2
Enhanced and Improved for 2026.
The first session ran in February. The feedback was direct:
“You've kind of blown my mind.”
“Now I actually have a game plan.”
We're including what worked before with improved delivery and content so this free webinar is worth your time.
Deeper on the 5-question decision framework. More real-world examples, clearer decision points, no ambiguity.
More on tool chaining and automation. See how to build workflows in your favorite tools (Zapier, Make, n8n, and more.)
Non-technical practitioners covered. Learn what to do when the live demo still feels out of reach.
Client data and privacy covered. Discover how to handle proprietary and client data when building AI workflows without creating risk.
Who Is This For
Still On The Fence?
This is for you if_
- You manage or create content and you know AI should be saving you time, but it isn't yet
- You've tried multiple tools and aren't sure which one to commit to, or when to use each
- You're spending more time configuring AI than getting results from it
- Your team is asking "should we be using AI for this?" and you don't have a confident answer
- You've built a Custom GPT that worked for a week, then stopped being useful
- You're re-explaining the same context to AI every single session and it's starting to feel like a part-time job
This probably isn't for you if_
- You're looking for a comparison of ChatGPT vs. Claude vs. Gemini (that's not the point)
- You want detailed API tutorials or developer-level implementation (you can hire us, but that's out of this webinar's scope)
- You need MCP server setup or advanced technical infrastructure
Real Attendee Reactions
I didn't think to incorporate anything like Zapier or Make into GPT. I didn't consider the idea that I could get it to do the phases of my blog writing automatically. It gave me things to think about that I didn't consider.
Super practical. Really helpful. I actually feel like I have a game plan. It gave me things to think about that I didn't consider, like the automation side of it.
I'm very curious about all this stuff. That's awesome. [In response to the live Custom GPT build] Totally been under-utilizing that. This whole thing was worth it.
What's Included
Nothing held Back.
We believe information wants to be free.
60-Minute Live Session
[DATE] at [TIME] Pacific. Watch the builds live, follow along, and ask questions in real time.
Live Q&A
Bring your specific workflows. We’ll troubleshoot in real time. This is where the real value is – live attendees only.
Free Recording
Everyone who attends live gets the replay sent afterward. After that, it’ll be a paid product. Showing up is the only way to get it free.
Decision Framework Cheat Sheet
The flowchart and 5 questions in a one-page reference you’ll actually use. Not theory – a practical tool for every workflow decision.
Workshop Price
FREE
if you attend live, no exceptions
Attend live, get everything free. We’ll sell the workshop recording after – showing up is the only way to get it without paying. We don’t make exceptions because the live Q&A is where the real value is.
March 2, 2026 • 8am Pacific • 60 Min • Q&A
Your Workshop Host
Matt Lauritz Hall
Co-founder, Common People
I've spent years at the intersection most people don't think about: content strategy and technical implementation. While everyone else is arguing about which AI tool is "best," I'm focused on something more useful, helping you figure out which tool your specific workflow actually needs.
The frameworks I teach come from working with content teams who were stuck, frustrated, and burning hours on the wrong AI setup. The first session of this workshop produced a 5-question decision framework that several attendees said they were implementing the same week.
FAQ
Have a Question?
No. You'll get a complete, usable framework in 60 minutes. If you want hands-on help after, we can talk, but the workshop stands entirely on its own.
Yes, and this came up a lot in the first session. The whole point is that you don't need to be technical. You need to understand which tool matches your workflow. We'll show you step by step, and we've added more non-technical examples in V2.
Yes. The framework applies to any platform. We cover Custom GPTs (ChatGPT), Skills and Projects (Claude), and how to chain them together regardless of which you prefer.
Yes. Everyone who attends live gets the recording for free. After that, it'll be a paid product.
The recording will be available as a paid product after. If you want it free, show up live, that's the deal.
Same core framework, sharper delivery. V2 goes deeper on the automation and chaining section (the part that got the most follow-up questions), includes more examples for non-technical practitioners, and has more time for live Q&A.
Ready to Stop Burning Hours on the Wrong Setup?
If you're spending more time configuring AI than getting results, it's costing you more than you think.
Let's fix that in 60 minutes, for free.
March 2, 2026 • 8am Pacific • 60 Min • Q&A