Content Strategy • Technical Infrastructure

Shouldn’t Tech Work for Your People?

No hidden fees. No long-term contracts. Just results.

Quick Fixes

Build Your Website

Content Tech Partner

Content Strategy Consulting

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I need something fixed fast

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Content Tech Partner

Content Strategy Consulting

Who We Work With

We Build for People Like You

Different businesses, same pattern — smart teams held back by tech that wasn’t built for them.

Solopreneurs

You’re the expert — you shouldn’t have to be the tech person too. We set up your systems so you can run them yourself.

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Small Businesses

No IT department? No problem. We fix things fast, explain what happened, and help your team handle more over time.

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Growing Companies

Your content team is ready to move fast. Your tech isn’t. We remove bottlenecks and build your team’s capability.

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Agencies

You sell strategy. We execute technically — under your brand, built for the humans who’ll maintain it.

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Enterprise

Complex content, multiple stakeholders, legacy systems. We start with the people doing the work, not the platform.

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solopreneur_dashboard.sh
Solo
Your Tech Stack — Integrated
Course platform Connected
Email sequences Automated
Payment system Synced
Landing pages Converting
—— —— —— —— ——
Hours you spent on tech 0 this week_
All Systems Go
Recent Support Tickets
#4086 — Contact form broken Fixed
#4087 — Mobile layout issue Fixed
#4088 — Speed optimization In Progress
—— —— —— —— ——
Avg. resolution time 1.5 days
Waiting on IT? Never again_
Your Team Is Covered
Content Ops Dashboard
Time to publish 12 min (was 2 hrs)
CMS → Email sync Automated
Team capability Self-sufficient
Dev bottlenecks Eliminated
—— —— —— —— ——
Need to hire a full-time dev? Not anymore_
Bottlenecks Removed
White-Label Partner Config
Branding Your name, your brand
Client communication You own it
Technical execution We handle it
Handoff quality Documented
—— —— —— —— ——
Revenue split Your terms
Partner Mode Active
Enterprise Systems Audit
Content governance Mapped
Stakeholder workflows Documented
Legacy migration plan In Review
Information architecture Restructured
—— —— —— —— ——
Approach People first, platform second_
Audit Complete
Not sure which fits? That’s fine — we’ll figure it out together in a free 30-minute call.

Content Strategy + Tech (A Rare Combination)

Matt Hall

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Mika Hall

Most dev & design shops don’t understand content strategy. Most content strategists can’t code. We do both.

Matt brings 13+ years of content strategy and technical implementation, with a proven track record and Fortune 500 experience (Wells Fargo, Cisco, healthcare systems).

Mika holds an MLIS (Master of Library and Information Science) and brings deep expertise in information systems, project management, and content operations.

Together, we’ve built Common People on a simple principle: be honest, deliver results, and make tech work for people – not the other way around.